AI content rules by platform (2026).
Short answer
Most large platforms ask creators to disclose realistic AI content and add labels of their own: YouTube, TikTok and Meta require it for realistic or photorealistic AI content, and Amazon KDP and Steam ask for AI disclosures when you publish. YouTube, TikTok, Meta and LinkedIn document reading C2PA Content Credentials, while Pinterest and Google Merchant Center rely on IPTC metadata and the music services describe their own credits, tags or detection.
Official sources: YouTube Help: Disclosing use of GenAI content · TikTok Community Guidelines · Meta: Labeling AI-generated images
| Facebook, Instagram and Threads | Yes, photorealistic video and realistic audio; political ads | Yes: C2PA and IPTC signals | Reads C2PA and IPTC information | 3 November 2026 |
| Not documented | C2PA icon and details on signed content | Reads and displays C2PA | 3 November 2026 | |
| TikTok | Yes, for realistic AI content | Yes: TikTok AI effects, Content Credentials | Reads C2PA; attaches its own (announced May 2024) | 3 November 2026 |
| YouTube | Yes, for realistic AI content | Yes: its own AI tools, C2PA metadata, its own detection | Reads C2PA (AI label; “Captured with a camera”) | 3 November 2026 |
| Cloudflare Images | Not covered on this page | — | Keeps Content Credentials (documented) | 3 November 2026 |
| Google Photos | Not covered on this page | — | Keeps Content Credentials (documented) | 3 November 2026 |
| Not stated as required; owners can indicate AI | Yes: IPTC metadata and classifiers | Not documented (reads IPTC) | 3 November 2026 | |
| Spotify | Disclosure in credits via DDEX (distributor-supplied) | Spam tagging; no AI label described | Not documented | 3 November 2026 |
| Deezer | No creator duty described | Yes: tags albums with fully AI-generated tracks | Not documented (own detection) | 3 November 2026 |
| SoundCloud | Encouraged in the description for EU AI Act deployers | No AI label described | Not documented | 3 November 2026 |
| Amazon KDP | Yes, AI-generated text, images, translations | No label described | Not documented | 3 November 2026 |
| Steam | Yes, in the Content Survey | Customers informed from survey answers | Not documented | 3 November 2026 |
| Google Ads and Merchant Center | Yes: election ads; AI metadata on product images | Disclosure generated from the checkbox | Not documented (IPTC metadata required in Merchant Center) | 3 November 2026 |
Checked, could not be read (3 November 2026)
- X — help.x.com refused scripted requests (HTTP 403).
- Etsy — etsy.com refused scripted requests (HTTP 403).
- Shutterstock — The help pages refused scripted requests (HTTP 403).
- Adobe Stock — helpx.adobe.com refused scripted requests (HTTP 403).
- Getty Images — The contributor help page loads its text with JavaScript; no text could be read.
- Telegram — Neither page mentions EXIF, C2PA or Content Credentials. (checked 6 October 2026)
How entries are chosen
- An entry exists only if we found the statement on the vendor’s, platform’s or regulator’s own page and quoted it. Entries we could not confirm that way are left out rather than guessed.
- Every quoted sentence was re-checked against the live page on 6 October 2026 by script. Pages that block scripted fetches were read from an Internet Archive snapshot of the same page, and the entry says so.
- We report what a source says, nothing more. “Not documented” means we did not find it in the pages we read; it is not a statement that something is absent.
- On 3 November 2026 every platform page here was read again directly, and each quote was checked against the live page by script; dates in the table are those read dates.
- A platform gets a page only if its own help or policy page could be read. Platforms whose pages refused scripted requests or showed no text are listed below and left out.
- Platform rules are the platform’s own and come on top of the law: a platform label does not replace the disclosure the EU AI Act asks of professional deployers of deepfakes.
Sources
Each entry links to its own sources, with the date each was last checked.
Page reviewed . Proofcan is a technical tool, not legal advice, and does not guarantee compliance.