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Proofcan and IMATAG.

IMATAG describes itself as experts in digital watermarking and visual recognition, with invisible-watermark products for leak tracing, monitoring and authenticity. Everything on this page about IMATAG comes from its own site; everything about Proofcan comes from Proofcan’s own product pages.

What each publishes

What it does

IMATAG

Invisible watermark for identifying the source of leaks.

“Identify the sources of leaks with our invisible digital watermark” · IMATAG - Digital Watermarking : Protect your content online

Watermark-based authenticity and provenance of images.

“Prove the authenticity and provenance of your images with our watermarking technology.” · IMATAG - Digital Watermarking : Protect your content online

Reverse image search (the Monitor product) that it says recognises content altered by geometry, cropping, size or compression.

“Our reverse image search can reach tens of millions of searches per day and recognizes your content even altered by geometry, cropping, size, compression.” · IMATAG - Digital Watermarking : Protect your content online

Proofcan

A C2PA manifest declaring the image as AI-generated, an invisible TrustMark watermark carrying a lookup ID, and a registry record.

Media

IMATAG

Its pricing page says the Leaks and Authenticity products work on images and videos.

“Works on images and videos” · Need Digital Watermarking? Offers and pricing - IMATAG

Proofcan

Images only (PNG, JPEG, WebP), up to 50 MB each and 25 per batch. No video, audio or text.

How it is sold

IMATAG

Leaks and Authenticity: pricing on demand; available as SaaS, API or on-premise.

“Available as SAAS / API / On-premise” · Need Digital Watermarking? Offers and pricing - IMATAG

Proofcan

Self-serve web application; Free, Starter, Pro and Agency plans.

Published pricing

IMATAG

Monitor: from EUR 299 per month.

“From 299€/month” · Need Digital Watermarking? Offers and pricing - IMATAG

Leaks: priced per volume of assets and number of copies.

“Pricing per volume of assets and number of copies” · Need Digital Watermarking? Offers and pricing - IMATAG

Authenticity: priced per volume of assets and number of authentications.

“Pricing per volume of assets and number of authentications” · Need Digital Watermarking? Offers and pricing - IMATAG

Proofcan

Published: Free (5 marks a month), EUR 29, EUR 99 and EUR 199 a month for 100, 400 and 1,000 marks.

Named customers

IMATAG

Homepage news item naming dpa Picture Alliance.

“dpa Picture Alliance Selects IMATAG as Preferred Invisible Watermarking Technology” · IMATAG - Digital Watermarking : Protect your content online

Proofcan

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Limits of this comparison

  • Supported file formats and any C2PA signing capability are not stated on the IMATAG pages we read.
  • The pricing page shows no date.
  • IMATAG’s homepage shows a “Proud member of” logo strip. The organisation names appear only in image file names, so we do not list them.
  • What Proofcan lacks: Proofcan does not cover video, audio or text, and its C2PA conformance application is still in progress.

Different starting points

IMATAG’s site is aimed at businesses that rely on visual content, with leak tracing and monitoring as headline uses, and most plans priced on request. Proofcan has published plans and a single purpose: marking AI-generated images; it has no reverse image search or monitoring.

Visit IMATAG at www.imatag.com/ to check what it offers today.

Questions

What does IMATAG say it does?
IMATAG describes itself as experts in digital watermarking and visual recognition, with invisible-watermark products for leak tracing, monitoring and authenticity.
What does IMATAG publish about pricing?
On the pages we read: Monitor: from EUR 299 per month. Leaks: priced per volume of assets and number of copies. Authenticity: priced per volume of assets and number of authentications. Proofcan: Published: Free (5 marks a month), EUR 29, EUR 99 and EUR 199 a month for 100, 400 and 1,000 marks.
What does Proofcan not do?
Proofcan does not cover video, audio or text, and its C2PA conformance application is still in progress.

This page reports what the cited sources say on the date shown. It is not an assessment of anyone’s product, it is not legal advice, and Proofcan does not guarantee compliance. Spotted something out of date? Write to support@proofcan.com.

Sources

Page reviewed . Proofcan is a technical tool, not legal advice, and does not guarantee compliance.